Falguni Basu started his career as a Marketing Statistician for European HQ of HJ Heinz Co, the major processed foods company in London, UK. After substantial experience of leading edge marketing analytics in the consumer packaged goods industry he moved to India to work for IMRB, the leading market research agency in India as a Senior Research Consultant. These two assignments at the beginning of his career gave him a great deal of exposure to market research both from a client company and a leading industry supplier.
After returning to the UK from the brief stint in India, he changed industries to Banking by joining Citibank in London as the head of Market Research in their institutional business. Falguni held a couple of senor roles in Citibank London before moving with them to world headquarters in New York and leading a team of Operations Research Specialist in the world’s largest credit card business. The predictive models his team built enabled the bank to save over $100 million in a full year by containing credit losses incurred by the bank.
The second half of his career led to increasingly responsible senior management roles with VP and SVP positions in Fortune 100 corporations in the US. These organizations included Citigroup, JP Morgan Chase, Bank of America, MasterCard International, CA Technologies and IGT/Northstar. In addition, he has consulted with AIG, Allstate Insurance, and other companies.
Falguni holds Bachelor of Science and Master of Science degrees in Mathematics and Statistics from the University of East Anglia and University of London, Kings College in the UK. He is also a Fellow of the Royal Society of Statisticians of Great Britain and holds a post graduate PG DMS degree majoring in Marketing and Finance. His advanced analytics leadership background is deep and very diverse spanning multiple industry sectors as well as several functional areas including Marketing, Sales, Risk, Technology, and Finance. As mentioned above his senior-level career background is international in scope and has spanned several economic cycles in UK, India, and USA.